Growth marketing that actually grows your business.
Fractional CMO leadership and hands-on execution for healthcare, fintech, and other startup and ventures. I build the marketing function, run it, and report on it like an operator who has done this before.
Seven services. Stack what you need.
From senior strategy to hands-on execution. Every engagement draws from a focused capability set.
Fractional CMO
Senior leadership without a full-time hire
Performance Marketing
Paid media built around CAC and ROAS
SEO & AI Search
Traditional and emerging-channel visibility
Conversion Rate Optimization
Tighter funnels, cleaner data, better pages
Lifecycle & Automation
Email, SMS, push, and conversational
Partnership & Channel
Programs that compound, not just affiliates
Regulated-Industry Marketing
FTC-compliant copy and creative
Four principles, applied to every engagement.
No template engagements, no junior handoffs, no inflated metrics. Here's what stays consistent across every client.
Measurement gets fixed first
Before we scale spend, I make sure your tracking is telling the truth. GA4, GTM, conversion events, reporting. Broken attribution does not just waste budget, it makes every decision after it suspect. I have rebuilt tracking mid-engagement and found months of numbers nobody could trust.
Verified numbers only
I do not fabricate metrics, inflate case studies, or invent social proof. If a stat appears in a deck or report, it traces to a real source. If I am uncertain, I say so and label it. You should be able to defend every number I hand you to your board.
Built for regulated categories
Health, finance, and other claims-sensitive markets need copy that converts without creating exposure. I write to FTC standards, work directly with legal and compliance stakeholders, and keep claim language documented so your team knows what is approved and what is not.
Documentation you keep
Every engagement leaves your team with playbooks, dashboards, and SOPs that work without me. I am not building dependency. I am building infrastructure your next marketing hire will be glad exists on day one.
Run by an operator, not an agency.
I'm Olivia Tsang. I've spent 12+ years building growth programs, most of it as the person actually in the account rather than the person presenting about it. I was the first marketing hire at a Series A fintech, ran growth at two pre-seed startups, and cut my teeth on enterprise lifecycle at Live Nation and Wpromote.
This practice exists because most companies don't need an agency. They need one senior operator who can set the strategy, build the thing, run it, and hand you documentation that outlives the engagement. No account managers, no junior handoffs, no scope that quietly grows.
Start a conversationGot a marketing problem? I've probably solved it before.
Send me a note about your business and where marketing is stuck. If I'm the right fit, I'll tell you. If I'm not, I'll tell you that too.